Privacy Policy — HomePlus Canada
Effective date: November 12, 2025
Legal entity: HomePlus Canada Inc. (“HomePlus”, “we”, “our”, “us”)
Website: https://homeplusforgecore.ca (the “Site”)

1. Scope
   This Policy explains how we collect, use, disclose, and protect personal information of visitors, prospects, and customers in Canada who interact with our Site, social pages, ads, phone lines, SMS, and in-person services. It also covers data processed by our service providers on our behalf. We follow applicable Canadian privacy laws, including PIPEDA, Canada’s Anti-Spam Legislation (CASL), and, where applicable, Quebec’s Law 25.

2. What we collect
   • Identity & Contact: name, phone number, email, address, city/postal code, company name (for commercial jobs).
   • Project Details: square footage, photos/videos you upload or share, floor condition, preferred dates, budget.
   • Communications: call recordings/voicemails (where permitted), SMS/MMS, emails, form submissions, chat messages, social DMs.
   • Transactional: quotes, work orders, invoices, payments (processed by third-party gateways; we do not store full card numbers).
   • Marketing & Analytics: page views, links clicked, time on page, device/browser, IP address, approximate location, advertising identifiers (via cookies, pixels, and similar tech).
   • Social/Advertising Data: information associated with your interactions with our ads (e.g., Meta Instant Forms, Conversion Leads).
   • Preference Data: opt-in/opt-out status for email and SMS, language, interests you tell us.
   We collect information directly from you (forms, bookings, phone/SMS), automatically (cookies/pixels), and from limited third parties (e.g., ad platforms or referral partners with your consent).

3. How we use your information
   • Provide estimates and perform services, including site visits, proposals, scheduling, installation, and warranty support.
   • Communicate by phone, email, and SMS/MMS (with consent) about quotes, confirmations, and updates.
   • Process payments and manage accounting, tax, and fraud prevention.
   • Improve our Site and services via analytics, testing, and quality assurance (including call review).
   • Market and personalize ads on platforms such as Meta and Google, measure performance, and create lookalike audiences where permitted.
   • Comply with law, respond to legal requests, and enforce agreements.

4. Legal basis / Consent
   We rely on your consent (express or implied) and legitimate business purposes allowed under PIPEDA. For commercial electronic messages (CASL), we obtain express consent or use permitted implied consent (e.g., existing business relationship) and always provide an unsubscribe mechanism. You may withdraw consent at any time (see Section 12), subject to legal/contractual restrictions and reasonable notice.

5. Cookies, pixels, and analytics
   We use cookies and similar technologies to operate the Site and for analytics/advertising.
   • Analytics: Google Analytics (GA4).
   • Advertising/Retargeting: Meta Pixel (Facebook/Instagram), Google Ads tags, and similar tools.
   These tools may set cookies and collect data about your browsing on our Site and across other sites over time. Manage cookies in your browser. You can opt out of interest-based ads via AdChoices (youradchoices.ca) and platform settings. Blocking cookies may affect Site functionality.

6. SMS consent
   By providing a mobile number and opting in, you agree to receive recurring SMS/MMS from HomePlus about quotes, scheduling, promotions, and service updates. Message & data rates may apply. Frequency varies. Reply STOP to cancel, HELP for help. We do not sell your phone number. Carriers are not liable for delayed or undelivered messages.

7. Disclosing your information
   We do not sell personal information. We may share it with:
   • Service providers/Processors: hosting, CRM, scheduling, payments, analytics, advertising, email/SMS, call recording, cloud storage, and field ops tools (access limited to services provided, with protection obligations).
   • Business transfers: in connection with a merger, financing, or sale of assets.
   • Legal and safety: to comply with law, protect rights, prevent fraud, or ensure safety.
   • With your direction/consent: e.g., featuring project photos on our portfolio or social channels with your approval.

8. International transfers
   Our service providers may process data outside your province and outside Canada (e.g., the United States). While subject to foreign laws, we use contractual and technical safeguards to protect your information.

9. Retention
   We keep personal information only as long as necessary for the purposes described, to meet legal/financial record-keeping requirements, and to resolve disputes. Typical retention:
   • Leads/quotes: up to 24 months after last interaction.
   • Invoices/contracts/warranty: up to 7 years (accounting/tax).
   • Call recordings: 12 months unless needed longer for quality or dispute resolution.
   When no longer needed, data is securely deleted or anonymized.

10. Security
    We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including encryption in transit and access controls. No method of transmission or storage is 100% secure.

11. Children’s privacy
    Our services are not directed to children under 13. We do not knowingly collect personal information from children. If a child has provided information, contact us to delete it.

12. Your rights and choices (Canada)
    Subject to law, you may access, update, and correct your personal information. In Quebec, you may request information about automated decision systems and, where applicable, portability. You can withdraw consent to marketing at any time:
    • Email: click Unsubscribe in any message.
    • SMS: reply STOP.
    • Ads: adjust preferences on Meta/Google and via AdChoices.
    Submit privacy requests using the contact details below.

13. User-generated content & testimonials
    With your permission, we may display photos/videos of your project and testimonials on our Site or social pages. You can revoke permission at any time; removal from live pages will be prompt, though archived/backups may persist for a limited period.

14. Contact us (Privacy Officer)
    Privacy Officer — HomePlus Canada Inc.
    Mailing address: [Add business mailing address]
    Email: homeplusforgecore@gmail.com
    Phone: +1 437-999-7620
    You may also contact the Office of the Privacy Commissioner of Canada (or your provincial privacy regulator) about unresolved concerns.

15. Changes to this Policy
    We may update this Policy from time to time. The “Effective date” shows the latest version. Material changes will be posted on the Site and, where required, we will seek your consent.